BARC Archive

Latest Posts

BARC Announces YUMI Analytics Application for Indian TV Users

BARC Announces YUMI Analytics Application for Indian TV Users

This post first appeared on TelecomTalk Read more at: https://telecomtalk.info/barc-yumi-analytics-application-indian-users/280860/, BARC Announces YUMI Analytics Application for Indian TV Users Broadband Audience Research Council (BARC) is India’s only and the world’s largest television measurement company. It is a Joint Industry Company founded
English and Business News Channels Get Highest Viewership in Week 17: BARC and Nielsen Study

English and Business News Channels Get Highest Viewership in Week 17: BARC and Nielsen Study

TV channels viewership has drastically increased in the lockdown period. Since people are staying at home, they are watching multi-genre channels to have an informative and entertaining quarantine period. Among all the genres, News genre is attracting TV viewers from the
BARC India Celebrates 5 Years of Delivering Ratings, Trai Knocks on its Doors for Revamp

BARC India Celebrates 5 Years of Delivering Ratings, Trai Knocks on its Doors for Revamp

The Broadcast Audience Research Council (BARC) India on Wednesday said on Twitter that it has completed five years of delivering ratings as it shared celebratory messages from its board members and industry experts. BARC India, the industry led body representing broadcasters,